Damansara – Crowdfunding San Francisco’s First Laksa Bar

As an ex-Malaysian based in San Francisco, Tracy Goh of EatWithTracy.com has been introducing Americans to authentic Malaysian food since 2012 through her pop-up events.

I love how she has her Instagram strategy really dialled in via beautiful photos and great engagement (basically everything I know I should be doing but don’t), and her propensity for pushing the envelope with her menu offerings.

Now, after seven years, Tracy is looking to launch her first restaurant, to be named after her home suburb of Damansara back in Malaysia. What’s unusual about her approach is that she’s using the power of crowdfunding platform Kickstarter to realise her dream of opening what will be San Francisco’s first ever Laksa bar.

I managed to catch up with Tracy via a Skype interview streamed on Facebook Live; check it out to learn more about Tracy’s food journey and how she’s leveraging Kickstarter to build buzz around Damansara –

Here’s the link to Tracy’s Kickstarter campaign, which includes tiered rewards for backers – Damansara – A Malaysian Laksa Noodle Bar In San Francisco

This interview is part of an ongoing series for my new Facebook Community called Food Fame. If you’re a food entrepreneur or have dreams of becoming one, join us there for discussions on how dominate your niche and get noticed >>