MEDIA RELEASE
15 March 2021
MAFI Partners with Masters of Malaysian Cuisine to Promote Malaysian Ingredients to the World
The Ministry of Agriculture and Food Industries of Malaysia (MAFI) will partner with the Masters of Malaysian Cuisine group to promote Malaysian ingredients through a series of global live cooking demonstrations and food tasting sessions.
These exclusive events will be held in 5 locations, namely Kuala Lumpur, Sydney, Dubai, the UK and South Africa, with a total of 8 live cooking demonstrations taking place across 4 days from 27-30 March.
The core aim of the collaboration with MOMC is to raise awareness of the wide and varied range of Malaysian ingredients available globally.
Featuring some of the top Malaysian cuisine experts around the world – Johari Edrus, Zaleha Olpin, Jackie M, Dave Murugaya, Bob Adnin, Rene Juefri, Debbie Teoh and guest chef Liam Ghani – these events will be a unique combination of both physical and virtual demonstrations, which will be simulcast across all MOMC channels including their website (MalaysianChefs.com), Facebook, YouTube and Twitch, and on MAFI’s social media.
In response to COVID-19, a limited audience will be invited to join our chefs during the Kuala Lumpur, Sydney and Dubai events at COVID-secure venues to experience these demonstrations first-hand.
The theme “Malaysian Heritage Cuisine” has been selected to highlight the diversity and quality of Malaysian products available to a worldwide market. To this end, MOMC will be presenting and demonstrating an array of Malaysian heritage dishes to show the accessibility of recreating authentic Malaysian cuisine aboard.
ENDS
For more information or interviews with Jackie M and the Masters of Malaysian Cuisine chefs contact: Jackie M| M: +61 (0) 425 797 718 | E: jackie@jackiem.com.au
