15 March 2021

MAFI Partners with Masters of Malaysian Cuisine to Promote Malaysian Ingredients to the World

The Ministry of Agriculture and Food Industries of Malaysia (MAFI) will partner with the Masters of Malaysian Cuisine group to promote Malaysian ingredients through a series of global live cooking demonstrations and food tasting sessions.

These exclusive events will be held in 5 locations, namely Kuala Lumpur, Sydney, Dubai, the UK and South Africa, with a total of 8 live cooking demonstrations taking place across 4 days from 27-30 March.

The core aim of the collaboration with MOMC is to raise awareness of the wide and varied range of Malaysian ingredients available globally.

Featuring some of the top Malaysian cuisine experts around the world – Johari Edrus, Zaleha Olpin, Jackie M, Dave Murugaya, Bob Adnin, Rene Juefri, Debbie Teoh and guest chef Liam Ghani – these events will be a unique combination of both physical and virtual demonstrations, which will be simulcast across all MOMC channels including their website (MalaysianChefs.com), Facebook, YouTube and Twitch, and on MAFI’s social media.

In response to COVID-19, a limited audience will be invited to join our chefs during the Kuala Lumpur, Sydney and Dubai events at COVID-secure venues to experience these demonstrations first-hand.

The theme “Malaysian Heritage Cuisine” has been selected to highlight the diversity and quality of Malaysian products available to a worldwide market. To this end, MOMC will be presenting and demonstrating an array of Malaysian heritage dishes to show  the accessibility of recreating authentic Malaysian cuisine aboard.

ENDS

For more information or interviews with Jackie M and the Masters of Malaysian Cuisine chefs contact: Jackie M| M: +61 (0) 425 797 718 | E: jackie@jackiem.com.au

The post MAFI Partners with Masters of Malaysian Cuisine to Promote Malaysian Ingredients to the World first appeared on Jackie M..

MEDIA RELEASE

Friday 19 June 2020

MASTERS OF MALAYSIAN CUISINE JOIN FORCES TO PROMOTE MALAYSIAN FOOD TO THE WORLD VIA LIVE COOKING VIDEOS

On 27 June, a coalition of eight Malaysian cuisine masters based in different countries around the world will begin a series of monthly Live cooking videos to showcase Malaysian flavours to a global audience.  

This initiative in partnership with Tourism Malaysia is the first campaign of its kind, and it’s aimed at inspiring people to cook restaurant-quality Malaysian and Malaysian-inspired dishes in their home kitchen.

Experience has shown that despite the popularity of Malaysian food among those who have tried it, most people find it difficult to navigate the ingredients and cooking techniques involved in producing quality Malaysian meals at home. 

These live videos which will run for 7 consecutive days with a different chef scheduled each day, will aim to make cooking Malaysian food fun, easy and accessible for all cooks regardless of skill level or where they’re located.

Each of the chefs in Masters Of Malaysian Cuisine brings a different approach and specialty to the mix, and viewers are encouraged to tune in to every session so they benefit from the combined knowledge of these giants of their respective niches.

Street food expert and Masters of Malaysian Cuisine member Jackie M believes that awareness and education coupled with a big dose of entertainment is the best way to encourage people to introduce Malaysian flavours into the kitchen.

“Food brings people together, and Malaysian food, with its unique mix of influences from the different ethnic groups in Malaysia, is a perfect example of how our different racial and cultural backgrounds can result in a cuisine that’s unparalleled in its variety and depth. We are so obsessed with our food that we greet each other by asking if we have eaten!”

The eight Masters Of Malaysian Cuisine are a mix of some of the world’s best known names in Malaysian cuisine along with some hot new talents:

Chef Johari Edrus MasterChef Malaysia Judge | Restaurateur – Kuala Lumpur Malaysia

Chef Norman Musa Award Winning Chef | Author |Tutor | TV Host – The Hague, The Netherlands

Jackie M. Restaurateur | TV Presenter | Street Food Coach – Sydney, Australia

Zaleha Olpin MasterChef UK | Author – Bristol, United Kingdom

Pearly Kee Award Winning Nyonya Cook – Penang, Malaysia

Chef Rene Juefri 5-star Hotel Executive Chef – Dubai, United Arab Emirates

Nora Haron Chef Owner – Local Kitchen, Nora Haron & FYUB San Francisco, USA

Chef Dave Murugaya Vegan Chef | YouTube Viral Sensation Kuala Lumpur Malaysia

Viewers are encouraged to sign up so they get notified when the events start; those who do will receive a special eBook collection of 8 recipes from the Masters of Malaysian Cuisine chefs.

To sign up, visit >> https://www.malaysianchefs.com/jointoday << 

Ends

For more information or interviews with Jackie M and the Masters of Malaysian Cuisine chefs contact:

Jackie M, Food Fame Founder | M: +61 (0) 425 797 718 | E: jackie@jackiem.com.au

The post MASTERS OF MALAYSIAN CUISINE JOIN FORCES TO PROMOTE MALAYSIAN FOOD TO THE WORLD first appeared on Jackie M..

We all remember the legendary “crispy rendang” episode of MasterChef UK, where the judges eliminated Malaysian contestant Zaleha Olpin because her chicken rendang skin wasn’t crispy (which is like giving your friendly Italian neighbourhood joint a one-star Google Review because their pepperoni pizza didn’t come smothered with curry sauce).

And that time Australian cooking show Good Chef Bad Chef demonstrated how to cook a Malaysian nasi lemak (steamed coconut rice with sambal etc.) by cooking nasi goreng (fried rice).

I’ve never watched the show but I helpfully suggested at the time that they renamed it to Clueless Chef. What was especially amusing was seeing the Australian fans of the show defend the nasi goreng as just another “creative variation” of nasi lemak — which is like saying fish and chips are a creative variation of pizza (I don’t know why I have pizza on my mind this morning).

The latest pitchfork mob-inducing outrage involves a Top 50 list ranking the world’s best cities for street food.

The list was published by ceoworld.biz — my go-to source on all things culinary (not really — I’d never heard of them until today).

It ranks Singapore as the #1 city for street food — not just that, no Malaysian city even makes the list. At this stage I have to assume the author is some genius troll who knows how to rile up an entire country famous for our culinary pride.

We like to make fun of our southern neighbours, and they generally give as good as they take, but this time, even Singaporeans are somewhat perplexed by the award –

Among the comments (with minor typo and grammar edits, because, you know, yours truly is a bit of an apostrophe Nazi)—

Nah, we don’t even deserve the title, lol

I’m Singaporean and I’m confused too

As a Singaporean, I honestly wonder why…

I’m Singaporean and I have to side with Malaysia with this, food is just better in Malaysia

Malaysia have true blue hardcore street food handsdown! I am a Singaporean and I totally agree with this bro!…I love Malaysian street food. Keep it up…I didn’t read about that crap article but I am sure it’s rubbish…Malaysian street food TERBAIK (is the best)!

Am from Singapore…no doubt there is lots of food here..but I still love the street food in Malaysia…lots of it…any corner that I turn to, I can have lots of food that I may not find in Singapore.

As a Singaporean, I would gladly declare, the street food in Malaysia is not only creatively presented but also, sedap (delicious).

There’s no street food in Singapore anymore as all the street food vendors are located either in coffeeshops or hawker centres. But I prefer street food in Malaysia and love going to Malaysia.

I’m a true red Singaporean and that crap about Singapore street food no. 1 is just plain BS lah…Malaysia & Thailand still the best!!

Even my Singaporean friends feel bad reading the article while eating Johor (Malaysia) food.

I’m a Singaporean…and I’m embarrassed by the article…Malaysian street food is the bomb! How can they not notice the Ramly Burger and all?!

Street food anywhere is better than Singapore, why? Because there IS NO STREET FOOD IN SINGAPORE!!! This award is total nonsense! From a Singaporean here.

Look, I’ve been to Singapore many times, and I love the place AND the food — in fact I’ve even written about the rivalry between the two countries in the past >> Singapore vs Malaysia: Food Fight!

So, what do you think? Why does Malaysia consistently get overlooked in the food stakes, when even Singaporeans agree our food is better? Ponder this while I head out to the shops for a fresh supply of pitchforks.

The post Singapore Ranked #1 For Best Street Food; Singaporeans Wonder Why first appeared on Jackie M..